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Experts Say U.S. Doctors Overtesting, Overtreating Google

Nis 8th, 2010
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Too much cancer screening, too many heart tests, too many cesarean sections. A spate of recent reports suggests that many Americans are being overtreated.

Engagement: An Example to Watch Google

Mar 14th, 2010
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Engagement has become the new buzz word in health today. But, for us at Edelman, engagement is more than just a new trend. For a number of years, we have made the concept of engagement as a central guiding principle for our work in health communications. In fact, we use it so [...]